Film Name: APRICOT
Director: Ben Briand
Made in: 2011
I chose this film to analyse as I think the story is really interesting and very clever. It really engages you and keeps your interest for a long time.
I like how the story has a little twist at the end and then it all comes together.
Representation:
- The apricot appears through out the film, in close ups, mid shots of the boy eating it and its is a significant ideology represented in the film. The apricot is how the girl remembers her ‘first love’ and then realises he is sitting right in front of her, to make sure she takes a sip of his tea and realises its apricot flavour so it must be him. We are shown many different shots of the boy eating the apricot to emphasise the meaning of it as it comes to the end and it all pieces together.
- Femininity is also a key representation in this film as I feel like it is target at both genders but as a romantic film I would say it would be more directed at females. The main female character has a sense of social realism as every girl has their first ‘true love’ so she is very relatable. The girl seems to be represented in a sort of casual grungy way as she is wearing lots of rings, has her hair un-brushed and also seems quite opposite to the guy who is dressed quite smartly for their date, this suggests that she is very laid back and seems to show herself true to the way she is.
- The man is represented as quite shy and dazed, when he talks he seems to have a lot of hesitation and doubt in what he is saying, when he starts telling her how he ‘doesnt remember’ his first love, his first kiss etc it makes us feel a bit uncomfortable as we realise he only wants to know what she has to say, its a one way conversation. When he starts writing her answers down I immediately thought he was a counsellor in disguise or something, it made me feel quite uncomfortable as people don’t usually write down your answers on a date. He is dressed quite smartly and gives a middle class impression from the way he is dressed, his accent sounds quite posh and he looks immaculately groomed.
Genre:
- The genre is definitely romance due to the flashbacks of her childhood and her ‘first love’ then realising her first love is sitting right in front of her it develops into a beautiful short love story.
- The audience seems to be targeted more at women as romantic films usually are.
- The characteristics that make us recognise its romantic genre are: –the element of surprise at the end, the kiss, the stories of her first love and first kiss, that they are on a date.
- I would apply rick altmans theory to this as I recognised the key themes through the music, props etc…
Audience:
- As the film was found on youtube and youtube being a platform for all ages, genders, nationalities etc I think pretty much everyone can watch this short film, however I don’t feel as if the target audience for this film is exactly ‘everyone’ I feel that the target audience would mainly be females as romantic films are usually targeted at females. The demographic target audience would probably be female, ages 16+, middle to upper class.
- This film has also been uploaded on vimeo and around 90% of videos on vimeo are made by professional filmmakers so its a perfect place to upload this film and show it off to other filmmakers and film enthusiasts. Vimeo is a perfect website to watch short films on as there are thousands and thousands made by professional filmmakers. Apricot was also ‘’The cult short film was voted Best Narrative film on Vimeo by its 3 million users at the Vimeo Awards in New York City 2010’’
- I think the target audience would be pleased with this film as it is very gripping, romantic and has a really nice surprising end that completes the film and makes you want to watch it again.
- The film has been screened all over the world and has been a very popular short movie, its featured here,here as ‘’short of the week’’.
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